Ryan Gould
5 min read

How to Write a Welcome Email That Will Increase Conversions

We all know the importance of making a “good first impression” in face-to-face meetings, but many companies fail to remember that this applies to email interactions as well. A significant amount of your future email marketing success will rely on your subscribers liking what they see in those initial emails you send to them. Here’s how to get your email campaigns off to a solid start.

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Alexandra Tachalova
6 min read

How To Connect With Influencers The Right Way

In recent years, working with influencers has become a top priority for companies that want far-reaching brand endorsement. One of the biggest challenges brands face though with influencers is getting their attention and engaging them.​ Follow these six helpful tips to learn how to do get off on the right foot with your initial outreach process.

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Rae Steinbach
5 min read

6 Unmissable Steps to Creating Powerful Email Marketing Strategies

Email marketing is alive and well. While email marketing trends change with generational preferences and the technology that’s available to marketers, the basic steps for building an unstoppable email marketing strategy remain relatively stable.

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Gustavo Pelogia
2 min read

Email Tracking: How To Use And How to Avoid

Working as a digital marketer, email tracking is a great way to help you taking better strategic decisions. We listed some of the most interesting solutions for those using Gmail, Google Apps, Outlook and 365 Office platforms.

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Mark Scully
8 min read

Beginner’s Guide to Inbound Marketing Terminology

What is inbound marketing? In this guide, we’re stripping it back to basics and going deep into the value of inbound marketing, its elements and specifics. We’re also bringing you an ultimale glossary of the key inbound marketing terms!

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Siobhán McGinty
3 min read

Takeaway Friday: Personal Branding, Email Marketing & Social Listening

Hungry for inbound marketing? Yum yum! We take a look at the importance of personal branding, social listening and email marketing in this week’s edition of Friday Night Takeaway. All of the week’s best news, tips, tactics and strategies.

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Siobhán McGinty
2 min read

Takeaway Friday: Content Formats, LinkedIn, Twitter, Email & SEMrush

In this week’s installment, we take a look at content marketing, social media, email marketing, and one of our favourite search marketing tools, SEMrush. Are you ready for this week’s takeaway? Here goes…

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Siobhán McGinty
4 min read

Friday Night Takeaway: Blogging & Email Metrics, Landing Pages and Content Creation Tips

Happy Friday Inbounders! Thanks to everyone who shared last week’s Takeaway! Writing a first blog post is always exciting and very satisfying – especially when it’s well-received. This week, we have another 5 inbound takeaways for you.

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