Christian Carere
10 min read

How To Diversify Your Traffic Sources To Maximise Client Acquisition

With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.

read post
Richard LeCount
6 min read

How to Use Giveaways to Create a GDPR Friendly Email List in 2020

Time after time, email has demonstrated its ability as one of the most engaging and compelling forms of marketing communication. As a business owner, in order to be successful with your email marketing, you must build up a list of engaged subscribers. Read on to learn a list of actionable tips to build a successful and engaged list of email contacts.

read post
Whitney Blankenship
6 min read

7 Email Myths It’s Time to Stop Following

Have you ever heard an email marketing tactic or strategy that sounded too good to be true? There are tons of best practices floating around that are leading marketers astray. Here are seven main myths that are holding marketers back from their full potential with email marketing. Stop following these myths before it’s too late​!​

read post
Ryan Gould
5 min read

How to Write a Welcome Email That Will Increase Conversions

We all know the importance of making a “good first impression” in face-to-face meetings, but many companies fail to remember that this applies to email interactions as well. A significant amount of your future email marketing success will rely on your subscribers liking what they see in those initial emails you send to them. Here’s how to get your email campaigns off to a solid start.

read post
Alexandra Tachalova
6 min read

How To Connect With Influencers The Right Way

In recent years, working with influencers has become a top priority for companies that want far-reaching brand endorsement. One of the biggest challenges brands face though with influencers is getting their attention and engaging them.​ Follow these six helpful tips to learn how to do get off on the right foot with your initial outreach process.

read post
Rae Steinbach
5 min read

6 Unmissable Steps to Creating Powerful Email Marketing Strategies

Email marketing is alive and well. While email marketing trends change with generational preferences and the technology that’s available to marketers, the basic steps for building an unstoppable email marketing strategy remain relatively stable.

read post
Gustavo Pelogia
2 min read

Email Tracking: How To Use And How to Avoid

Working as a digital marketer, email tracking is a great way to help you taking better strategic decisions. We listed some of the most interesting solutions for those using Gmail, Google Apps, Outlook and 365 Office platforms.

read post
Mark Scully
8 min read

Beginner’s Guide to Inbound Marketing Terminology

What is inbound marketing? In this guide, we’re stripping it back to basics and going deep into the value of inbound marketing, its elements and specifics. We’re also bringing you an ultimale glossary of the key inbound marketing terms!

read post

 

Share your email address and we’ll keep you updated on all upcoming marketing related events and news so you never miss a beat...