Alexander J Porter
7 min read

How to Rebuild Your Brand After a PR Crisis

Not all publicity is good publicity. Whether you’re a startup or a well established company, you may find yourself in a PR crisis that seems overwhelmingly difficult to get yourself out of. The following steps should help you to move forward from a PR crisis and gain the trust of your audience again.

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Claire Mason
9 min read

What Jason Lemkin, SaaStr Founder, Got Right and Wrong About SaaS PR

Jason Lemkin, founder of SaaStr, has had varied experiences with PR professionals. And he’s been fired by three PR firms! As such, he’s got a specific point of view on what PR can deliver for a SaaS brand. Claire Mason shares how exactly to make PR deliver leads and revenue for SaaS companies.

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Claire Mason
2 min read

Building A Beginner PR Stack With (Nearly) No Budget

Like every other form of marketing, PR has changed a lot in recent years. And, like every other form of marketing, various tools and processes have sprung up to tackle any new challenges presented. To help you implement a cost-effective and successful PR strategy, we have shared our PR stack that should help make your life as a PR a little easier.

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Claire Mason
5 min read

How Startups Can Win at PR

PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.

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