Finn Melanson
6 min read

Designing Your Website for “Google’s Perfect World”

If you take for granted that the Search Bot is the most important visitor to your website, the next logical question follows. What should your website look like? Fortunately, the solution to this problem isn’t a mystery at all. Google has been very public in recent years about how they want websites to be designed to facilitate the ultimate crawling experience.

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Max Mugambi
7 min read

4 Link Building Tactics to Drop in 2020

Link building is regularly a hot topic among SEO professionals and marketers alike. To this day, Google rewards compliant websites with a higher ranking. However, those which engage in unethical link building practices are heavily penalised. The following are the most common types of links to avoid in 2020.

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Lesley Vos
7 min read

How to Create Topic Clusters for More Traffic and Conversion

As 2019 draws to a close, digital marketers face another challenge: top-notch and SEO-friendly content is not enough to have for higher rankings, traffic, and conversion. The time has come to nail the strategy we’ve all known for a few years but have hardly used. Here’s everything you need to know about executing a topic cluster strategy.

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James Hubbard
18 min read

How To Use Tools To Improve Your SEO Audits

Regular SEO audits are imperative for monitoring the health of a website. Large websites may have tens of even hundreds of staff making regular changes to the code, content and user experience. In this guide, you’ll learn several key stages to the audit process and some of the tools at your disposal to help you and your team monitor the SEO-health of your sites.

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Victor Blasco
7 min read

7 SEO Tips That Will Improve Your Video’s Performance

From choosing the right videos and platforms to taking care of seemingly little details, you have to take care of several SEO-related tasks to improve your video content performance and make the most out of its marketing potential. Here are a few of the most important ones to keep in mind.

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Dan Smullen
12 min read

How to Scale Organic Traffic Growth with Internal Architecture SEO

In this internal architecture SEO guide, Dan Smullen examines how large websites can scale their organic traffic by simply connecting all of their webpages 3 clicks away from their homepage. He also investigates one of the leading property websites in the UK, and attempt to unveil how they scale up their organic traffic.

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Kas Szatylowicz
7 min read

Here’s How To Perform an Effective SEO Content Audit In 2019

When was the last time you ran a content audit? As many SEOs and content marketers know, they can bring more performance, better rankings, conversions, and ultimately, revenue from the content published on your website. They may be complex and require a detailed process, but if you really want to get the most out of your SEO and content marketing efforts, you should run an audit from time to time.

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Bronte Gooley
4 min read

Voice Search & the Google SERP: The Implications on Ranking & Strategies to Rank in Voice Search

Back in 2011 when Siri was first introduced, the technology seemed like a novelty to the average consumer. ​However, since then, the adoption of voice search has grown significantly with Amazon and Google battling to lead the emerging voice-first world. So how do we as digital marketers adapt​?

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Ian Booth
11 min read

A Slow Website Loses You Money

Every business wants their website to deliver an unbeatable user experience. A website that delights new or returning customers is likely to outperform one that does not. Today’s buyers are impatient and want everything immediately, so the longer you make them wait, the more interest they lose in you. Here’s how to measure and fix your page load speeds.

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Gustavo Pelogia
2 min read

How To Have Google Search Operators As Bookmarks In Your Browser

Some Google search operators are part of the day-to-day of SEOs. Do you often need to check when a page was last crawled and how many pages of a domain are in Google’s index (using “site”)? If so this will be helpful for you.

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