If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!

Nathan Binford
13 min read

3 Skills Inbound Marketers Should Pick Up In 2020

2019 is history. It was what it was. Some good, some bad, but either way a lot changed in the world of digital marketing. Marketers, and particularly inbound marketers, had to keep their eyes on the horizon, stay informed, and continue to learn in order to remain competitive. 2020 is going to require even more from marketing pros.

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Max Mugambi
7 min read

4 Link Building Tactics to Drop in 2020

Link building is regularly a hot topic among SEO professionals and marketers alike. To this day, Google rewards compliant websites with a higher ranking. However, those which engage in unethical link building practices are heavily penalised. The following are the most common types of links to avoid in 2020.

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Padrig Jones
24 min read

The Ultimate Guide to Creating Long-Form Blog Content

Long-form content is a hugely powerful lever to pull if you’re seeking a better ROI from your B2B blogging strategy. In this guide, Padrig Jones explains how you can incorporate long-form blogs into your content marketing program to help grow your business.

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Tamar Freundlich
9 min read

The Top 5 eCommerce Videos to Increase Conversions

As an eCommerce business, videos are no longer an added bonus, they are a must. No matter what your ultimate goal is – whether it be SEO, engagement, conversions, or brand awareness – you need videos to make it happen. Here are 5 types of videos that you can make to enhance your online store and increase your conversion rate.

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Adela Belin
6 min read

How User-Generated Content Boosts Inbound Marketing (And How You Can Leverage it to Attract Customers)

At a time when it’s getting increasingly difficult for brands to overcome ad fatigue, cut through the noise, and be noticed, user-generated content is a breath of fresh air. “How does it benefit a business?”, you might wonder. Here are four key reasons why user-generated content should be part of your marketing strategy.

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Richard LeCount
6 min read

How to Use Giveaways to Create a GDPR Friendly Email List in 2020

Time after time, email has demonstrated its ability as one of the most engaging and compelling forms of marketing communication. As a business owner, in order to be successful with your email marketing, you must build up a list of engaged subscribers. Read on to learn a list of actionable tips to build a successful and engaged list of email contacts.

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Claire Mason
6 min read

Why PR is Outbound Sales

Before you build media lists, or craft pitches, or target journalists, you need to understand that PR shares a lot of traits with outbound selling. After all, it’s through the initial sales approach to media relations that you’ll build the highly prized one-to-one relationships. And these will make your job much easier!

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Lesley Vos
7 min read

How to Create Topic Clusters for More Traffic and Conversion

As 2019 draws to a close, digital marketers face another challenge: top-notch and SEO-friendly content is not enough to have for higher rankings, traffic, and conversion. The time has come to nail the strategy we’ve all known for a few years but have hardly used. Here’s everything you need to know about executing a topic cluster strategy.

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Luigi Matrone
12 min read

The Growing Importance of Retail Search for Brands

Retail Search can drive customers to your products on eCommerce platforms like Amazon, and help generate sales. But what is it? How does it work? And how can you improve your own approach to this vital eCommerce activity? Learn everything you need to know now about making your products visible online.

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Timothy Grooms
5 min read

The Not-So-Subtle Art of Google Copywriting – How to Write Google Ad Copy That Converts

So you launched your Google Ad campaigns, but several weeks later, they’re still not generating any results. What went wrong? The answer is Google Ad copy. Here are 7 things you can do to write Google Ads that help you stand out in a good way and make your competition jealous of your click through rates.

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