If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!

Claire Mason
6 min read

Why PR is Outbound Sales

But before you build media lists, or craft pitches, or target journalists, you need to understand that PR shares a lot of traits with outbound selling. After all, it’s through the initial sales approach to media relations that you’ll build the highly prized one-to-one relationships. And these will make your job much easier!

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Lesley Vos
7 min read

How to Create Topic Clusters for More Traffic and Conversion

As 2019 draws to a close, digital marketers face another challenge: top-notch and SEO-friendly content is not enough to have for higher rankings, traffic, and conversion. The time has come to nail the strategy we’ve all known for a few years but have hardly used. Here’s everything you need to know about executing a topic cluster strategy.

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Luigi Matrone
12 min read

The Growing Importance of Retail Search for Brands

Retail Search can drive customers to your products on eCommerce platforms like Amazon, and help generate sales. But what is it? How does it work? And how can you improve your own approach to this vital eCommerce activity? Learn everything you need to know now about making your products visible online.

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Timothy Grooms
5 min read

The Not-So-Subtle Art of Google Copywriting – How to Write Google Ad Copy That Converts

So you launched your Google Ad campaigns, but several weeks later, they’re still not generating any results. What went wrong? The answer is Google Ad copy. Here are 7 things you can do to write Google Ads that help you stand out in a good way and make your competition jealous of your click through rates.

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Gus Ryan
9 min read

Words Are Not Enough // Using Biology To Create Powerful Content

Wondering how to spark people’s interest with your marketing strategies? Through the use of images, videos and a compelling story, you can stimulate a person’s brain to create an emotional connection with them. Good storytelling helps to transform the customer journey from selling products/services to “creating experiences” for audiences.

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James Hubbard
18 min read

How To Use Tools To Improve Your SEO Audits

Regular SEO audits are imperative for monitoring the health of a website. Large websites may have tens of even hundreds of staff making regular changes to the code, content and user experience. In this guide, you’ll learn several key stages to the audit process and some of the tools at your disposal to help you and your team monitor the SEO-health of your sites.

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Victor Blasco
7 min read

7 SEO Tips That Will Improve Your Video’s Performance

From choosing the right videos and platforms to taking care of seemingly little details, you have to take care of several SEO-related tasks to improve your video content performance and make the most out of its marketing potential. Here are a few of the most important ones to keep in mind.

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Kristen Bowie
8 min read

How To Set Up a Remarketing Audience For Your Startup

There are many ways to harness the power of remarketing for your startup. However, there is one extremely powerful way that you’re likely missing out on: Google Analytics Remarketing. It’s surprising, but GA remarketing is incredibly underutilized by the majority of acquisition marketing despite its cost-effectiveness.

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Dan Smullen
12 min read

How to Scale Organic Traffic Growth with Internal Architecture SEO

In this internal architecture SEO guide, Dan Smullen examines how large websites can scale their organic traffic by simply connecting all of their webpages 3 clicks away from their homepage. He also investigates one of the leading property websites in the UK, and attempt to unveil how they scale up their organic traffic.

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Eve Smith
7 min read

Why We Love Closed-loop Marketing (And You Should Too)

If you’re looking for a solution that proves marketing’s value, impact on the business, and the amount of revenue generated, then it’s time to look into closed-loop marketing.​ Because it ties revenue back to your marketing channel, you can investigate which channels are driving real business value.​

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