If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!

Oana Alexandrov
9 min read

Enter the ’20s with the Right Influencer Marketing Adjustments

Influencer marketing is like no other sales strategy as it doesn’t fit in any typology. Companies can appear well represented on social through unconventional content from virtual influencers, CGI avatars, activists or gamers. Read on to learn the key influencer marketing adjustments you need to set the rhythm right for the rest of the new ‘20s.

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Michael Bird
6 min read

What High-Converting Lead Generation Forms Have in Common

Too often, forms are an afterthought to an otherwise well-considered landing page. In this article, we’ll show you how to increase form conversion rates and we’ll discuss landing page best practices. We’ll also give you some examples of high-converting landing page templates to help you create the best lead capture forms.

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Richard LeCount
6 min read

Vital Strategies for Marketing to Generation Z

When it comes to marketing to different generations, it’s Millennials that receive the lion share of attention – but things are changing, and there’s a new generation coming of age. Generation Z are the new kids on the block, and you’d be foolish to ignore them. Learn who Generation Z are, what characteristics and traits they possess and how to map out some vital strategies to market to them.

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Andre Oentoro
7 min read

Video Marketing Mistakes the Professionals Should Avoid in 2020

The sheer volume of videos online is growing exponentially in the past few years. That’s why you need to make sure that your video content is on the right track to be effectively working on getting the most of it. And to help you get off on the right foot with your video marketing campaigns, here are top five video marketing mistakes you must avoid in 2020.

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Mark Scully
2 min read

Join the Learn Inbound Slack Community

After months of planning, we are excited to announce the launch of a brand new community for Learn Inbound that will allow you to ask questions, find answers, and engage with marketers from all backgrounds. Want to get involved? Here’s everything you need to know about our community.

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Christian Carere
10 min read

How To Diversify Your Traffic Sources To Maximise Client Acquisition

With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.

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Vitaly Kuprenko
6 min read

Why Do B2B Companies Need CRM? Tools, Strategies, Issues Solved

Let’s face it: sales in the B2B sector are more complex compared to B2C. Buying cycles take longer, and businesses are targeted at a smaller audience. This guide is about B2B CRM strategies – a company’s plans to use a CRM system to boost sales and upgrade customer service. We’re going to figure out what exactly is B2B CRM, how it works, and how to create your CRM strategy.

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Finn Melanson
6 min read

Designing Your Website for “Google’s Perfect World”

If you take for granted that the Search Bot is the most important visitor to your website, the next logical question follows. What should your website look like? Fortunately, the solution to this problem isn’t a mystery at all. Google has been very public in recent years about how they want websites to be designed to facilitate the ultimate crawling experience.

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Dan Baker
7 min read

How Brands Should be Approaching Sustainability in Experiential Marketing in 2020

As we enter the new year and a new decade Eventeem, an experiential marketing agency, has taken a closer look at some successful sustainable experiential marketing campaigns and is asking the question; how should brands and agencies be approaching sustainability in experiential marketing in 2020?

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Nathan Binford
13 min read

3 Skills Inbound Marketers Should Pick Up In 2020

2019 is history. It was what it was. Some good, some bad, but either way a lot changed in the world of digital marketing. Marketers, and particularly inbound marketers, had to keep their eyes on the horizon, stay informed, and continue to learn in order to remain competitive. 2020 is going to require even more from marketing pros.

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