If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!

Mark Scully
9 min read

11 Tips to Pivot Your Offline Marketing Event Online

The competition for attention in the online space has become fierce. Should you decide to pivot your offline marketing event online, it’s now more important than ever to stand out from the crowd.​ Learn how to pitch and plan the perfect virtual event to convince your audience to pay for a ticket amidst the hundreds of free events and webinars already available.​

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Lachlan Kirkwood
6 min read

5 Custom Audiences You Should Be Using In Facebook Ads Manager

As Facebook’s ad platform becomes more competitive, brands must continually optimise campaigns to maintain lower acquisition costs. Throughout each stage of your funnel, it’s possible to leverage unique custom audiences that cater to users within their buying lifecycle. If you’re looking to get the most from these audiences, here are five suggestions that you can start experimenting with today.

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Ryan Gould
7 min read

B2B Content Marketing: Attracting Customers, Converting Sales and Nurturing Relationships

B2B content marketing is one of the most effective ways of attracting new customers, moving them toward a purchase and after the sale, keeping the ones you have already engaged. Here’s a look at some of the things that happen behind the curtains of a solid B2B content marketing plan.

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Katrina McKinnon
6 min read

Writer’s Block? Try These 5 Savvy Strategies to Get Quick Content Ideas Today

Retaining a creative spark isn’t easy when you need to keep the ideas coming. And yet, you need consistency. It’s the only infallible way to rise above the digital noise. So next time you can’t think of anything new for your blog, try these 5 savvy strategies to get quick content ideas.

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Oana Alexandrov
9 min read

Enter the ’20s with the Right Influencer Marketing Adjustments

Influencer marketing is like no other sales strategy as it doesn’t fit in any typology. Companies can appear well represented on social through unconventional content from virtual influencers, CGI avatars, activists or gamers. Read on to learn the key influencer marketing adjustments you need to set the rhythm right for the rest of the new ‘20s.

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Michael Bird
6 min read

What High-Converting Lead Generation Forms Have in Common

Too often, forms are an afterthought to an otherwise well-considered landing page. In this article, we’ll show you how to increase form conversion rates and we’ll discuss landing page best practices. We’ll also give you some examples of high-converting landing page templates to help you create the best lead capture forms.

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Richard LeCount
6 min read

Vital Strategies for Marketing to Generation Z

When it comes to marketing to different generations, it’s Millennials that receive the lion share of attention – but things are changing, and there’s a new generation coming of age. Generation Z are the new kids on the block, and you’d be foolish to ignore them. Learn who Generation Z are, what characteristics and traits they possess and how to map out some vital strategies to market to them.

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Andre Oentoro
7 min read

Video Marketing Mistakes the Professionals Should Avoid in 2020

The sheer volume of videos online is growing exponentially in the past few years. That’s why you need to make sure that your video content is on the right track to be effectively working on getting the most of it. And to help you get off on the right foot with your video marketing campaigns, here are top five video marketing mistakes you must avoid in 2020.

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Mark Scully
2 min read

Join the Learn Inbound Slack Community

After months of planning, we are excited to announce the launch of a brand new community for Learn Inbound that will allow you to ask questions, find answers, and engage with marketers from all backgrounds. Want to get involved? Here’s everything you need to know about our community.

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Christian Carere
10 min read

How To Diversify Your Traffic Sources To Maximise Client Acquisition

With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.

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