If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!

Francesco Baldini
7 min read

How To Find Content Ideas That Sell

In this quick guide, you will learn a process to find content ideas to fulfil your customers’ needs and optimise your website conversions. This process will highlight areas of focus to attract organic traffic, increase your conversion rate, and transform curious users in customers.

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Torrey Tayenaka
6 min read

Types of Marketing Videos to Use at Each Stage of the Buyer Funnel

Videos are powerful marketing tools that can grab the attention of today’s fickle online user. If you want to tell your story and communicate your brand message, video content is one of the most engaging and shareable ways to lead prospects through each stage of the sales funnel.

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Alex Chris
8 min read

How to Increase Your Online Presence With Guest Posting

When you think about organic advertising, SEO probably comes to mind. But what if we told you there’s another way to organically increase your online presence? Here’s a step-by-step guide to creating a scalable guest posting strategy.

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Anthony Nebel
11 min read

A Step-By-Step Guide On How To Write Facebook Ads That Convert

Facebook ads can still make you a lot of money in 2020 if you know what you are doing.  Here’s a step-by-step through the whole process from creating your business account all the way to helping you learn how to split-test to continue to find winning ads.

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Grace Frenson
6 min read

How Chatbots Have Taken Over The Sales Process

Tracking conversions, creating a closed-loop marketing strategy, understanding why customers are buying or not buying products – all of this is an integral part of improving your CTR and conversion rates. So, how can we amplify this, and build even more trust with consumers to reach our business goals?

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Gustavo Pelogia
16 min read

E-A-T Audit: What Google Thinks of Me

E-A-T is and will continue to be a major aspect of SEO. But, what exactly is it? And why is it so important? Gustavo Pelogia walks through the step-by-step process to follow if you want to discover what Google thinks of you or your brand, and how to change that perception by auditing your online presence.

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Lachlan Kirkwood
6 min read

5 Custom Audiences You Should Be Using In Facebook Ads Manager

As Facebook’s ad platform becomes more competitive, brands must continually optimise campaigns to maintain lower acquisition costs. Throughout each stage of your funnel, it’s possible to leverage unique custom audiences that cater to users within their buying lifecycle. If you’re looking to get the most from these audiences, here are five suggestions that you can start experimenting with today.

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Ryan Gould
7 min read

B2B Content Marketing: Attracting Customers, Converting Sales and Nurturing Relationships

B2B content marketing is one of the most effective ways of attracting new customers, moving them toward a purchase and after the sale, keeping the ones you have already engaged. Here’s a look at some of the things that happen behind the curtains of a solid B2B content marketing plan.

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Katrina McKinnon
6 min read

Writer’s Block? Try These 5 Savvy Strategies to Get Quick Content Ideas Today

Retaining a creative spark isn’t easy when you need to keep the ideas coming. And yet, you need consistency. It’s the only infallible way to rise above the digital noise. So next time you can’t think of anything new for your blog, try these 5 savvy strategies to get quick content ideas.

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Oana Alexandrov
9 min read

Enter the ’20s with the Right Influencer Marketing Adjustments

Influencer marketing is like no other sales strategy as it doesn’t fit in any typology. Companies can appear well represented on social through unconventional content from virtual influencers, CGI avatars, activists or gamers. Read on to learn the key influencer marketing adjustments you need to set the rhythm right for the rest of the new ‘20s.

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