Championing Trends in B2B To Close The Gap Between Sales & Marketing
About Elizabeth Knights-Ward Elizabeth brings over 10+ years of innovative B2B/Tech Marketing experience. She specialises in the creation of strategic Content, Social & Event-based marketing campaigns. Having previously held B2B and B2C Marketing roles at Google, and having lead a team as Snr Manager, Strategic Enterprise Marketing at Hootsuite, she’s highly experienced in identifying marketing…
Specialisation as a Sustainable Business Tactic
About Val Geisler Val Geisler is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn’t…
The Lost Art of Asking Questions
About Els Aerts As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001. She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is…
How To Stand Out in a Saturated Market
About Alexa Hubley Alexa Hubley is a speaker and Head of Marketing at CXL Institute. She thrives on building full-funnel marketing campaigns and specializes in using scrappy, creative segmentation tactics to drive brand awareness, growth and retention. Her objectives in marketing are a direct reflection of her personality: always striving to optimize and grow in…
Positioning – How to Harness an Inbound Marketing Secret Weapon
About April Dunford April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16…
Measuring For Success: How The Best Strategies Start With The Right Metrics
About Phil Nottingham Phil is the Marketing Strategist at Wistia, a video hosting and analytics platform which helps businesses manage, customise and measure video content across their websites. Phil is passionate about the use of creative video content to improve the way companies speak to their customers and he regularly speaks around the world about…