Let’s face it: sales in the B2B sector are more complex compared to B2C. Buying cycles take longer, and businesses are targeted at a smaller audience. This guide is about B2B CRM strategies – a company’s plans to use a CRM system to boost sales and upgrade customer service. We’re going to figure out what exactly is B2B CRM, how it works, and how to create your CRM strategy.
As we enter the new year and a new decade Eventeem, an experiential marketing agency, has taken a closer look at some successful sustainable experiential marketing campaigns and is asking the question; how should brands and agencies be approaching sustainability in experiential marketing in 2020?
Time after time, email has demonstrated its ability as one of the most engaging and compelling forms of marketing communication. As a business owner, in order to be successful with your email marketing, you must build up a list of engaged subscribers. Read on to learn a list of actionable tips to build a successful and engaged list of email contacts.
Do you spend valuable mental energy feeling like you’re not good enough? Do you downplay your achievements but hang onto criticisms? Welcome to the Imposter Syndrome club, a collective that includes more than two thirds of the world. It’s time to kick Imposter Syndrome out of your life. 2018 Learn Inbound speaker, Tiffany Da Silva, shows us all how.
It’s no secret that as marketers we feel better, work better and make smarter decisions when we’ve had a good night’s sleep. We know it’s important, but having to work full-time, hang out with friends, care for family, and find time for the gym leaves precious little time for sleep. No matter what’s keeping you awake at night, here are some suggestions to help you get a better night’s sleep.
Harassment at industry events is much more common than most are willing to speak out about. It’s a painful subject to address. But we believe that it’s even more important than ever that we, as event organisers, start taking concrete steps to make our events safer for our attendees.
Digital marketing events can be expensive. You need to get the budget signed off by your manager, agree on time out of the office, and put on hold any projects you’re working on. The quickest way to throw away money is to go to an event without a plan. Here are some steps to take before, during and after it.
As introverts, we need to understand what we’re good at and feel most comfortable doing. Are you thinking about attending a marketing event? Here are some networking tips that can help you take advantage of your introversion – rather than fight against it.
With new events and new dates popping up daily, you definitely want to be prepared for a day (or a few) in Dublin to make the most out of it. If you’re a marketer, this guide to getting about and what’s happening in the city is for you.
Going to a conference is always exciting and inspiring. Speakers will share tons of ideas and attendees will often finish the day feeling ready to try a lot of new things. Learn how to get the most out of your conference experience now.