Why Do B2B Companies Need CRM? Tools, Strategies, Issues Solved

B2B CRM Guide

Let’s face it: sales in the B2B sector are more complex compared to B2C. Buying cycles take longer, and businesses are targeted at a smaller audience. This guide is about B2B CRM strategies – a company’s plans to use a CRM system to boost sales and upgrade customer service. We’re going to figure out what exactly is B2B CRM, how it works, and how to create your CRM strategy.

How to Use Giveaways to Create a GDPR Friendly Email List in 2020


Time after time, email has demonstrated its ability as one of the most engaging and compelling forms of marketing communication. As a business owner, in order to be successful with your email marketing, you must build up a list of engaged subscribers. Read on to learn a list of actionable tips to build a successful and engaged list of email contacts.

Imposter Syndrome – Lessons From A Marketing Fraud

Do you spend valuable mental energy feeling like you’re not good enough? Do you downplay your achievements but hang onto criticisms? Welcome to the Imposter Syndrome club, a collective that includes more than two thirds of the world. It’s time to kick Imposter Syndrome out of your life. 2018 Learn Inbound speaker, Tiffany Da Silva, shows us all how.

14 Ways to Tackle Insomnia and Beat Burnout


It’s no secret that as marketers we feel better, work better and make smarter decisions when we’ve had a good night’s sleep. We know it’s important, but having to work full-time, hang out with friends, care for family, and find time for the gym leaves precious little time for sleep. No matter what’s keeping you awake at night, here are some suggestions to help you get a better night’s sleep.

How To Get The Most Out Of Attending A Digital Marketing Event

Digital Marketing Conference Attendees

Digital marketing events can be expensive. You need to get the budget signed off by your manager, agree on time out of the office, and put on hold any projects you’re working on. The quickest way to throw away money is to go to an event without a plan. Here are some steps to take before, during and after it.

An Introvert’s Survival Guide To Networking At Marketing Events

Networking Events

As introverts, we need to understand what we’re good at and feel most comfortable doing. Are you thinking about attending a marketing event? Here are some networking tips that can help you take advantage of your introversion – rather than fight against it.

Guide For Marketers Visiting Dublin For A Conference

Dublin at night

With new events and new dates popping up daily, you definitely want to be prepared for a day (or a few) in Dublin to make the most out of it. If you’re a marketer, this guide to getting about and what’s happening in the city is for you.