If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!

Alexandra Tachalova
6 min read

How To Connect With Influencers The Right Way

In recent years, working with influencers has become a top priority for companies that want far-reaching brand endorsement. One of the biggest challenges brands face though with influencers is getting their attention and engaging them.​ Follow these six helpful tips to learn how to do get off on the right foot with your initial outreach process.

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Claire Mason
5 min read

How Startups Can Win at PR

PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.

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Mark Scully
11 min read

Let’s Talk About Harassment at Events: How Can We Protect Our Audience?

Harassment at industry events is much more common than most are willing to speak out about. It’s a painful subject to address. But we believe that it’s even more important than ever that we, as event organisers, start taking concrete steps to make our events safer for our attendees.

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iEva Zelca
5 min read

How To Get The Most Out Of Attending A Digital Marketing Event

Digital marketing events can be expensive. You need to get the budget signed off by your manager, agree on time out of the office, and put on hold any projects you’re working on. The quickest way to throw away money is to go to an event without a plan. Here are some steps to take before, during and after it.

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Claire Mason
5 min read

Amplification Tactics To Power Your Content

For content to do its job, and help you grow your brand, you need to do get the content you’ve created in front of the right people. Simply creating it is not going to draw eyeballs, leads and customers to your website. Here are some amplifying tactics to help you realise the potential of the content you create.

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Claire Mason
7 min read

How To Build Brand You

As marketers, we’re highly aware of branding​.​​ ​But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role​ ​or t​​o network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.

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Mark Scully
4 min read

Our Commitment To Improving Diversity At Learn Inbound

To improve diversity at Learn Inbound, we need your help to ensure we’re representing the digital marketing community as a whole. If you consider yourself a member of an underrepresented group then reach out to us. We would love to hear from you.

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Rae Steinbach
5 min read

6 Unmissable Steps to Creating Powerful Email Marketing Strategies

Email marketing is alive and well. While email marketing trends change with generational preferences and the technology that’s available to marketers, the basic steps for building an unstoppable email marketing strategy remain relatively stable.

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Mark Scully
8 min read

The Fallacy of Always Being Busy

As digital marketers, we’re often guilty of being “busy”. Our brains are somewhat wired to never miss a beat, to stay in the loop of ever evolving trends and developments. Here’s the reality though: your brain needs a recharge period from being “always on”. Read on to learn the reasons why.

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Mark Scully
7 min read

An Introvert’s Survival Guide To Networking At Marketing Events

As introverts, we need to understand what we’re good at and feel most comfortable doing. Are you thinking about attending a marketing event? Here are some networking tips that can help you take advantage of your introversion – rather than fight against it.

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