In this quick guide, you will learn a process to find content ideas to fulfil your customers’ needs and optimise your website conversions. This process will highlight areas of focus to attract organic traffic, increase your conversion rate, and transform curious users in customers.
B2B content marketing is one of the most effective ways of attracting new customers, moving them toward a purchase and after the sale, keeping the ones you have already engaged. Here’s a look at some of the things that happen behind the curtains of a solid B2B content marketing plan.
Retaining a creative spark isn’t easy when you need to keep the ideas coming. And yet, you need consistency. It’s the only infallible way to rise above the digital noise. So next time you can’t think of anything new for your blog, try these 5 savvy strategies to get quick content ideas.
With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.
Long-form content is a hugely powerful lever to pull if you’re seeking a better ROI from your B2B blogging strategy. In this guide, Padrig Jones explains how you can incorporate long-form blogs into your content marketing program to help grow your business.
How User-Generated Content Boosts Inbound Marketing (And How You Can Leverage it to Attract Customers)
At a time when it’s getting increasingly difficult for brands to overcome ad fatigue, cut through the noise, and be noticed, user-generated content is a breath of fresh air. “How does it benefit a business?”, you might wonder. Here are four key reasons why user-generated content should be part of your marketing strategy.
As 2019 draws to a close, digital marketers face another challenge: top-notch and SEO-friendly content is not enough to have for higher rankings, traffic, and conversion. The time has come to nail the strategy we’ve all known for a few years but have hardly used. Here’s everything you need to know about executing a topic cluster strategy.
Wondering how to spark people’s interest with your marketing strategies? Through the use of images, videos and a compelling story, you can stimulate a person’s brain to create an emotional connection with them. Good storytelling helps to transform the customer journey from selling products/services to “creating experiences” for audiences.
As marketers, we’re busy people with too much to do, and not enough time to complete everything. We understand the importance of creating high-quality content for generating more traffic, shares and leads, but finding the time to create unique pieces can often prove difficult. That’s why smart marketers focus on getting more from their content by repurposing it in different formats.
Are you ready to hire a content writer for your business, but not sure where to begin? As your business grows, you may reach a point where it makes sense to recruit someone to write content as having a dedicated resource can free up time for you to work exclusively on growing your business. Here are some steps to finding a writer that delivers results, knows your niche and presents the content you need.