Gus Ryan
9 min read

Words Are Not Enough // Using Biology To Create Powerful Content

Wondering how to spark people’s interest with your marketing strategies? Through the use of images, videos and a compelling story, you can stimulate a person’s brain to create an emotional connection with them. Good storytelling helps to transform the customer journey from selling products/services to “creating experiences” for audiences.

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Akshay Hallur
8 min read

How to Leverage Content Repurposing for Omnichannel Promotion

As marketers, we’re busy people with too much to do, and not enough time to complete everything.​ We understand the importance of creating high-quality content for generating more traffic, shares and leads, but finding the time to create unique pieces can often prove difficult. That’s why smart marketers focus on getting more from their content by repurposing it in different formats.

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Maria Prendeville
7 min read

#CoupleGoals: The Dos and Don’ts of Finding Your Perfect Content Writer

​Are you ready to hire a content writer for your business, but not sure where to begin?​ As your business grows, you may reach a point where it makes sense to ​recruit someone to write content​ as ​having a dedicated resource can free up time for you to work exclusively on ​growing your business.​​ Here are some steps to finding a writer that delivers results, knows your niche and presents the content you need.​

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Kas Szatylowicz
7 min read

Here’s How To Perform an Effective SEO Content Audit In 2019

When was the last time you ran a content audit? As many SEOs and content marketers know, they can bring more performance, better rankings, conversions, and ultimately, revenue from the content published on your website. They may be complex and require a detailed process, but if you really want to get the most out of your SEO and content marketing efforts, you should run an audit from time to time.

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Robert Katai
12 min read

How To Create A Contact Page That Generates Leads

Are you paying enough attention to your contact page? For most businesses, the goal of this page is to convert site visitors into leads. However, if you haven’t invested enough time into crafting the perfect page, you may be encouraging visitors to bounce away on to your competitor’s site instead.

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Grayson Kemper
3 min read

How to Engage Your Target Customers Through Content Marketing

Through effective content marketing, you can impact the shape of your target customers’ purchasing process; everything from introducing your business through to closing on a sale. Whether you’re just starting with content marketing or have been using the same approach for a while, here are some basic principles to keep in mind.

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Claire Mason
5 min read

Amplification Tactics To Power Your Content

For content to do its job, and help you grow your brand, you need to do get the content you’ve created in front of the right people. Simply creating it is not going to draw eyeballs, leads and customers to your website. Here are some amplifying tactics to help you realise the potential of the content you create.

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Marijana Kostelac
8 min read

How To Brainstorm 20 Fresh Blog Post Ideas: The 4 Top Tools

Are you struggling to come up with ideas for your own business blog or for your client, but you feel uninspired? Well, today, this scenario ends for you – I’m laying out four fantastic tools that will help you plan and write blog posts.

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Marijana Kostelac
6 min read

4 Video Production Lessons For Marketers From BloggerConf

Want to build outstanding video content that truly moves your audience? I’m thrilled to bring you this list of actions you can take right away to start planning, producing and publishing amazing video, even with limited time and budget.

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Gustavo Pelogia
4 min read

3 Successful Visual Content Marketing Pieces to Inspire Your Next Campaign

Call it content marketing, but in many cases, this buzz just means link building. To help you get inspired for your next campaign, here are 3 visual creative campaigns with unique content developed by agencies around the world.

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