Christian Carere
10 min read

How To Diversify Your Traffic Sources To Maximise Client Acquisition

With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.

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Adela Belin
6 min read

How User-Generated Content Boosts Inbound Marketing (And How You Can Leverage it to Attract Customers)

At a time when it’s getting increasingly difficult for brands to overcome ad fatigue, cut through the noise, and be noticed, user-generated content is a breath of fresh air. “How does it benefit a business?”, you might wonder. Here are four key reasons why user-generated content should be part of your marketing strategy.

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Adina Jipa
7 min read

How to Design a Buyer Persona for Social Media Networks

Do you know what your ideal customer on social media looks like? As ​all good marketers​ know, marketing on social media platforms is all about developing relationships with real people. The problem is, this sometimes becomes difficult when you can’t visualise your customer as a real person. Here’s how to create​ and use​ buyer personas ​in your social media marketing.

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Alexandra Tachalova
6 min read

How To Connect With Influencers The Right Way

In recent years, working with influencers has become a top priority for companies that want far-reaching brand endorsement. One of the biggest challenges brands face though with influencers is getting their attention and engaging them.​ Follow these six helpful tips to learn how to do get off on the right foot with your initial outreach process.

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Claire Mason
7 min read

How To Build Brand You

As marketers, we’re highly aware of branding​.​​ ​But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role​ ​or t​​o network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.

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Gustavo Pelogia
3 min read

How I Scored A Great Full-Time Job in Marketing via Twitter

It’s no secret that searching for a job takes a lot of time and energy. The big question that may be on your mind if you think of Twitter primarily as a tool for personal use, is this: “How can you use Twitter to search for a job?”

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Next Generation
8 min read

How Social Media & Blogging can Enable or Disable your Career Path

Whether you post for personal or business reasons social media & blogging helps you build a reputation online and keep your knowledge fresh and up to date. Read in this post how social media can play an important role in your career.

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Marijana Kostelac
6 min read

Become a Hyper-Productive Inbound Marketer (Without Losing Your Mind)

I bet there’s a to-do list floating somewhere on your desk. You get one task done, your boss adds three new ones. How could you get anything done with so many distractions and time-wasters, anyway? It’s time for productivity hacks!

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Next Generation
7 min read

How to become an Inbound Marketer that companies WANT to hire

Searching for a new job? So start preparing yourself. We prepared a small list of things you should do and how easily to get started in each one of them. Become a marketer who companies want to hire by following these tips.

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Zara Burke
6 min read

Content Marketing Analysis: How to Gather & Interpret Insights To Improve Your Strategy

Sometimes we’re guilty of measuring content marketing metrics without remembering why. If you never get to they ‘why’ of your progress you’ll never improve your content. Zara Burke helps you remember metrics that matter.

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