With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.
How User-Generated Content Boosts Inbound Marketing (And How You Can Leverage it to Attract Customers)
At a time when it’s getting increasingly difficult for brands to overcome ad fatigue, cut through the noise, and be noticed, user-generated content is a breath of fresh air. “How does it benefit a business?”, you might wonder. Here are four key reasons why user-generated content should be part of your marketing strategy.
Do you know what your ideal customer on social media looks like? As all good marketers know, marketing on social media platforms is all about developing relationships with real people. The problem is, this sometimes becomes difficult when you can’t visualise your customer as a real person. Here’s how to create and use buyer personas in your social media marketing.
In recent years, working with influencers has become a top priority for companies that want far-reaching brand endorsement. One of the biggest challenges brands face though with influencers is getting their attention and engaging them. Follow these six helpful tips to learn how to do get off on the right foot with your initial outreach process.
As marketers, we’re highly aware of branding. But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role or to network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.
It’s no secret that searching for a job takes a lot of time and energy. The big question that may be on your mind if you think of Twitter primarily as a tool for personal use, is this: “How can you use Twitter to search for a job?”
I bet there’s a to-do list floating somewhere on your desk. You get one task done, your boss adds three new ones. How could you get anything done with so many distractions and time-wasters, anyway? It’s time for productivity hacks!
Sometimes we’re guilty of measuring content marketing metrics without remembering why. If you never get to they ‘why’ of your progress you’ll never improve your content. Zara Burke helps you remember metrics that matter.
There are some essential components of a successful landing page, and all of them need to work together in order to convert. That’s not an easy task! We’ve broken down an effective landing page so you can follow along and build your own.
This week, following on from our recent ‘Complete Guide to Instagram’, we are going to take you through our favourite photo editing App – Camera 360. If you want to build your Instagram following, having amazing photos is key.