How to Rebuild Your Brand After a PR Crisis

Not all publicity is good publicity. Whether you’re a startup or a well established company, you may find yourself in a PR crisis that seems overwhelmingly difficult to get yourself out of. The following steps should help you to move forward from a PR crisis and gain the trust of your audience again.

How to Leverage Content Repurposing for Omnichannel Promotion

Omnichannel Promotion

As marketers, we’re busy people with too much to do, and not enough time to complete everything.​ We understand the importance of creating high-quality content for generating more traffic, shares and leads, but finding the time to create unique pieces can often prove difficult. That’s why smart marketers focus on getting more from their content by repurposing it in different formats.

7 Email Myths It’s Time to Stop Following

Email Marketing Myths

Have you ever heard an email marketing tactic or strategy that sounded too good to be true? There are tons of best practices floating around that are leading marketers astray. Here are seven main myths that are holding marketers back from their full potential with email marketing. Stop following these myths before it’s too late​!​

Combine Online And Offline Marketing To Create Effective Omnichannel Campaigns

Nowadays, your audiences aren’t limited to a single brand experience. They’re continually engaging with your brand in an ever-changing way. They interact with you at all hours, in all places, with all their unique characteristics and traits, across multiple channels. Here’s how to implement an omnichannel, multi-device strategy for your business.

How to Design a Buyer Persona for Social Media Networks

Do you know what your ideal customer on social media looks like? As ​all good marketers​ know, marketing on social media platforms is all about developing relationships with real people. The problem is, this sometimes becomes difficult when you can’t visualise your customer as a real person. Here’s how to create​ and use​ buyer personas ​in your social media marketing.

The Local Landing Page Checklist [Case Study]

Local SEO Checklist

​Do you want to attract locals to your business? If you haven’t nailed your local SEO, you’re missing out on potential customers that are searching on desktop or on mobile for businesses like yours. Here’s a comprehensive guide on how to create a unique location-based landing page strategy to​ target different cities.​

#CoupleGoals: The Dos and Don’ts of Finding Your Perfect Content Writer

​Are you ready to hire a content writer for your business, but not sure where to begin?​ As your business grows, you may reach a point where it makes sense to ​recruit someone to write content​ as ​having a dedicated resource can free up time for you to work exclusively on ​growing your business.​​ Here are some steps to finding a writer that delivers results, knows your niche and presents the content you need.​

What Jason Lemkin, SaaStr Founder, Got Right and Wrong About SaaS PR

SaaS PR

Jason Lemkin, founder of SaaStr, has had varied experiences with PR professionals. And he’s been fired by three PR firms! As such, he’s got a specific point of view on what PR can deliver for a SaaS brand. Claire Mason shares how exactly to make PR deliver leads and revenue for SaaS companies.

Here’s How To Perform an Effective SEO Content Audit

Content Audit Guide

When was the last time you ran a content audit? As many SEOs and content marketers know, they can bring more performance, better rankings, conversions, and ultimately, revenue from the content published on your website. They may be complex and require a detailed process, but if you really want to get the most out of your SEO and content marketing efforts, you should run an audit from time to time.