Championing Trends in B2B To Close The Gap Between Sales & Marketing

Elizabeth Knights-Ward, LinkedIn

About Elizabeth Knights-Ward Elizabeth brings over 10+ years of innovative B2B/Tech Marketing experience. She specialises in the creation of strategic Content, Social & Event-based marketing campaigns. Having previously held B2B and B2C Marketing roles at Google, and having lead a team as Snr Manager, Strategic Enterprise Marketing at Hootsuite, she’s highly experienced in identifying marketing…

Overcoming Technical SEO Challenges For Enterprise Sites

Sam Marsden, DeepCrawl

About Sam Marsden With more than five years of digital marketing experience, Sam Marsden has built a range of SEO and digital marketing skills which he has used to drive growth for a range of businesses. Based in London, Sam holds the position of SEO & Content Manager at DeepCrawl, where he is responsible for…

How To Turn Brand Mentions Into Links

About James Brockbank James Brockbank is Managing Director and founder at Digitaloft, a multi award-winning Digital PR and search marketing agency and responsible for launching high-performance campaigns for clients across a range of competitive B2C sectors including travel, finance and fast fashion. Having spoken at events including YoastCon and BrightonSEO over the past year, James…

Scaling Links To Lead Gen Content: The Prospecting Approach That Guarantees Results

Irina Nica, HubSpot

About Irina Nica Irina is the Senior Marketing Manager for HubSpot. Irina loves to talk about all things content, SEO, inbound and visual. Her specialities include strategic marketing and planning, influencer marketing, content marketing and SEO. In her Learn Inbound talk, Irina discusses how prospecting can make or break any link building campaign. Even more…

Using Social Media To Build Better Campaigns and Better Links

David White, Connective3

About David White David is the Director of Content Marketing at connective3, leading the PR, content and outreach strategies for some of the biggest brands around the globe. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to a brand’s bottom line….

Whatever You Do, Put Billboards in Manchester: Getting Brand Data From Google

Robin Lord, Distilled

About Robin Lord Robin Lord is a Consultant at Distilled. He works with clients across multiple industries and five time zones – using on-site fixes, CRO, and international business intelligence to increase brand awareness, traffic, and sales. Robin is passionate about getting the most out of every day, which is why he’s talking about ways…

Ten Minutes That Will Change Your Reporting For Good

Helen Pollitt, Arrows Up SEO Consultancy

About Helen Pollitt Helen is the Managing Director of Arrows Up SEO consultancy and has over ten years of experience in digital marketing. She is highly skilled in the technical aspects of SEO as well as overarching SEO strategies and business plans. She works with clients to develop comprehensive and detailed forecasts and strategies, focusing…

How To Outmarket Your Competition in The AI Era

Alan Coleman, Wolfgang Digital

About Wolfgang Digital Wolfgang Digital is a multi-award-winning Digital Marketing Agency which specialises in SEO/organic search, PPC advertising (eg: AdWords), social media and content marketing. Their highly dedicated team are specialists in their chosen fields and as a result, Wolfgang Digital has numerous awards to its name including Best Agency, Best Search and Best Social…

SEO is Dead Again? It Will Never Die

About Judith Lewis Judith is a renowned international speaker, writer, trainer, blogger and a digital and media consultant specialising in applying a strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Judith judges industry-leading awards MENA, EU, US, Australian, Nordic, and UK Search Awards, and…

Rethinking “Personas” — Create Higher-Converting Campaigns Using Jobs To Be Done

Claire Suellentrop

About Claire Suellentrop Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user…