Growth by Content: Driving Massive Traffic Without a Big Budget
About Nadya Khoja Nadya is the VP of Marketing at Venngage, an online infographic maker and design tool. With an undergraduate degree in Devised Theatre and a Master’s in Digital Media, she is passionate about using a data-driven approach to producing captivating and compelling narratives. Nadya has been featured in Entrepreneur, The Huffington Post, The…
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing
About Cindy Krum Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing and SEO toolset on the market. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at national and international conferences…
The Good, the Bad, and the WOW: What Works in Email Marketing in 2019
About Jessica Best Jessica is a self-admitted numbers nerd. She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Winnebago, Planet Fitness, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, At Home, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also…
Keywords Aren’t Enough: How to Uncover Content Ideas Worth Chasing
About Ross Simmonds Ross Simmonds is a digital strategist and entrepreneur with a passion for technology and communications. He has spent the last seven years working in digital marketing through his company Foundation Marketing and has had the chance to work with brands ranging from Fortune 500 companies to startups. Ross is also the co-founder…
Specialisation as a Sustainable Business Tactic
About Val Geisler Val Geisler is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn’t…
Stories that Sell: How to Create Case Studies That’ll Make You Filthy Rich
About Joel Klettke Joel Klettke is the Founder of Case Study Buddy, the case study specialists. He and his team help amazing companies like Moz, Brain Traffic, and CartHook capture, share, and cash in on customer success stories. He’s also a sought-after conversion copywriter who has helped clients like HubSpot and WP Engine turn more…
Scalable Content Marketing: Lessons From Generating 5,000+ Links in 12 Months
About Ross Hudgens Ross Hudgens founded Siege Media in August of 2012. Siege, now going on five years old, grew 262% over the past three years. Before Siege, Ross worked in the insurance and mortgage space building websites from launch to #1 rankings for extremely competitive queries. Ross’ work has been featured on Moz.com, Search Engine Land,…
How to Be Funny (Even If You’re Not): Comedy-Inspired Copywriting Tips
About Lianna Patch Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy. In her Learn Inbound talk, Lianna presents an introduction to how humour works in…
The Lost Art of Asking Questions
About Els Aerts As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001. She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is…
How To Stand Out in a Saturated Market
About Alexa Hubley Alexa Hubley is a speaker and Head of Marketing at CXL Institute. She thrives on building full-funnel marketing campaigns and specializes in using scrappy, creative segmentation tactics to drive brand awareness, growth and retention. Her objectives in marketing are a direct reflection of her personality: always striving to optimize and grow in…