Rethinking “Personas” — Create Higher-Converting Campaigns Using Jobs To Be Done
About Claire Suellentrop Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user…
Growth by Content: Driving Massive Traffic Without a Big Budget
About Nadya Khoja Nadya is the VP of Marketing at Venngage, an online infographic maker and design tool. With an undergraduate degree in Devised Theatre and a Master’s in Digital Media, she is passionate about using a data-driven approach to producing captivating and compelling narratives. Nadya has been featured in Entrepreneur, The Huffington Post, The…
Keywords Aren’t Enough: How to Uncover Content Ideas Worth Chasing
About Ross Simmonds Ross Simmonds is a digital strategist and entrepreneur with a passion for technology and communications. He has spent the last seven years working in digital marketing through his company Foundation Marketing and has had the chance to work with brands ranging from Fortune 500 companies to startups. Ross is also the co-founder…
Stories that Sell: How to Create Case Studies That’ll Make You Filthy Rich
About Joel Klettke Joel Klettke is the Founder of Case Study Buddy, the case study specialists. He and his team help amazing companies like Moz, Brain Traffic, and CartHook capture, share, and cash in on customer success stories. He’s also a sought-after conversion copywriter who has helped clients like HubSpot and WP Engine turn more…
Scalable Content Marketing: Lessons From Generating 5,000+ Links in 12 Months
About Ross Hudgens Ross Hudgens founded Siege Media in August of 2012. Siege, now going on five years old, grew 262% over the past three years. Before Siege, Ross worked in the insurance and mortgage space building websites from launch to #1 rankings for extremely competitive queries. Ross’ work has been featured on Moz.com, Search Engine Land,…
Content-Driven Link Building – What Does Good Look Like?
About Paddy Moogan Paddy is co-founder of Aira, a digital marketing agency based in Milton Keynes specialising in SEO, PPC and content-driven digital PR. He has been working in SEO for over 10 years since getting bored studying for his Law degree at Coventry Uni and deciding to build websites instead. He now runs a team…
Advanced Content Workflow for One (or Two, or Three)
About Ian Lurie Ian Lurie is Founder and CEO of Portent, a digital marketing company he started in 1995. Ian’s professional specialities and favourite topics are marketing strategy, history, search and all things nerdy. He is a co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging,…
Content Marketing is Broken and Only Your M.O.M. Can Save You
About Oli Gardner Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers combine…
How Content Helped Intercom Grow From $1-$50m
About John Collins John is the Director of Content at Intercom, the customer platform helping internet businesses accelerate growth. He is a former journalist and editor with over 20 years experience covering technology and business for publications such as The Irish Times, where he held positions including Assistant Business Editor, Assistant News Editor and Health Editor….
Using Content to Connect
About Hannah Thorpe Hannah Thorpe is Head of SEO at White.net, an integrated digital marketing agency. She works with clients to produce multi-platform campaigns through every stage from ideation through to completion.Hannah’s role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. In her Learn Inbound talk,…