How I’ve Used PPC Data To Supercharge Content, SEO, Outreach And More
About Wil Reynolds Over the past 14 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analysing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies…
Who Are We Writing For? Choose Fact Over Fiction.
About Dana DiTomaso Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). Dana was born in a steel mill…
Selling Yourself Short: The Value You’re Not Reporting On From Your Digital PR & Content Marketing
About Laura Crimmons Laura Crimmons is Communications Director at digital marketing agency Branded3 overseeing their Digital PR, Outreach and Social Media offering. Laura’s background is originally in traditional PR and she now brings that experience combined with a knowledge of the ever-changing SEO landscape to develop and oversee engagement strategies across clients such as Virgin…
How to Come Up with Cracking Content Ideas
About Stacey MacNaught Stacey MacNaught is a digital marketing professional based in the U.K. A director at Manchester-based agency Tecmark, MacNaught has also enjoyed speaking engagements at numerous events, including MozCon, SearchLove London, and BrightonSEO. With a background in copywriting, she is also a keen blogger and features writer. In her Learn Inbound talk, Stacey…
Don’t Be Boring! How to Craft Content to Engage
About Ed Fry Ed Fry runs Growth at Hull.io, and was previously employee #1 at inbound.org. He is based in London. Ed’s focus area is on managing customer data for sales and marketing automation, personalisation, segmentation and lifecycle marketing. In his Learn Inbound talk, Ed shares stories and tactical lessons of content that can really…
Go Long: How to Write High-Converting Copy
About Joanna Wiebe Founder and CEO of Copy Hackers, Joanna Wiebe helps businesses to get their message across in a way that converts. As a conversion copywriter, she continually illustrates the dramatic power of words, combining a mixture of old school copywriting techniques with modern optimisation techniques. Merging the best of both art and science…
Brand As Publisher > Reinventing Content Marketing For The Next Decade
About Simon Penson Simon Penson is the founder and MD of Zazzle Media one of Europe’s very first pure-play digital content marketing agencies. He created the business a following a decade-long career in print media editing national magazines. He uses the learnings from both on and offline worlds to create integrated strategies that build audiences…
How To Build A Time Machine
About Hannah Smith Hannah spent 7 years working in offline marketing until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice Hannah made the switch to online. Today she’s the Head of Creative at Verve Search where she passionately pursues her love of writing. Having spoken…
How To Create Content That Converts
About Brian Dean Brian Dean is the founder of Backlinko.com the place where marketers turn for higher rankings and more traffic. His work has been featured in places like TechCrunch, Inc, Entrepreneur and Forbes. In his Learn Inbound talk, Brian will show you actionable tips and tactics to help you turn your traffic into leads and…
Integrating PR, SEO and Content On A Budget
About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks and potential of machine learning and AI within the sector of internet search. Lexi combines technical search algorithm…