Advanced Content Workflow for One (or Two, or Three)
About Ian Lurie Ian Lurie is Founder and CEO of Portent, a digital marketing company he started in 1995. Ian’s professional specialities and favourite topics are marketing strategy, history, search and all things nerdy. He is a co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging,…
6 Lessons from a Marketing Fraud: How to Stop Imposter Syndrome & Get S@# Done.
About Tiffany DaSilva Over the past 13 years Tiffany DaSilva has worked in all facets of digital marketing including SEO, PPC, social media, email marketing and conversion rate optimization. Currently, she’s a full-time growth marketing consultant and founder of Flowjo.co and Fullstack Society. Tiffany’s experience has exposed her to the opportunity to work on over 500 websites while managing multi-million dollar budgets. Prior to consulting, she’s worked at various startups including Geosign, Achievers & Shopify as Head of CRO. She holds…
Thriving on Change: How to Drive Growth and Optimization in a Chaotic Environment
About Hana Abaza Hana Abaza is the Head of Marketing for Shopify Plus, the commerce platform powering Fortune 500s to the world’s fastest-growing brands including Leesa, Nestle, MVMT, The New York Times, Fashion Nova, Rebecca Minkoff and thousands more. Prior to joining Shopify, Hana led marketing and growth in a variety of industries with a proven…
More Opens, More Sales: Email Conversion Copywriting
About Joanna Wiebe Founder and CEO of Copy Hackers, Joanna Wiebe helps businesses to get their message across in a way that converts. As a conversion copywriter, she continually illustrates the dramatic power of words, combining a mixture of old-school copywriting techniques with modern optimisation techniques. Merging the best of both art and science to help…
Connect & Convert: How to Create Experiences People Actually Want To Convert To
About Talia Wolf Talia is the founder and CEO of GetUplift. She helps businesses plan and execute conversion optimization programs to create better customer journeys that generate more revenues, leads, engagement, and sales using emotional targeting, psychology, and persuasive design. Talia is a skydiver and a Harry Potter fan, and she was recently listed as one…
Content Marketing is Broken and Only Your M.O.M. Can Save You
About Oli Gardner Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers combine…
The Consultants Rut & How to Escape it
About Wil Reynolds Over the past 15 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analysing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for…
How Content Helped Intercom Grow From $1-$50m
About John Collins John is the Director of Content at Intercom, the customer platform helping internet businesses accelerate growth. He is a former journalist and editor with over 20 years experience covering technology and business for publications such as The Irish Times, where he held positions including Assistant Business Editor, Assistant News Editor and Health Editor….
Person Identity Management For The Digital Age
About Lindsay Wassell Lindsay has extensive experience in SEO, beginning in the year 2000. She’s helped hundreds of businesses grow, from local brick-and-mortar shops to the Fortune 100. Having worked SEO in-house, as an agency employee (leading the MOZ consulting team), and now as a business owner at Keyphraseology, Lindsay enjoys sharing her experience with peers…
Making Your Campaign Work Harder
About Laura Crimmons Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places. She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2017 50 Women in Digital Under 30 and was shortlisted for…