How To Build, Structure And Manage A Successful PR SEO And Content Marketing Team
About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level. She runs an international consultancy called Shift6 which provides training, PR SEO services and support to agencies and businesses. Her research work focuses on the opportunities, ethics and risks of machine…
Beyond Vanilla Audience Targeting
About Purna Virji Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specialises in SEM, SEO and the future of search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon, Hero Conf and BrightonSEO, and writes for Moz, Search…
The Latest Paid Media Launches You Wish You Knew About
About Samantha Noble Samantha Noble is the Founder of Biddable Moments, an agency dedicated to Paid Media helping clients increase their revenues through PPC. She recently won the UK Search Personality Award at the UK Search Awards and was also rated 6th in PPC Heros ‘Most Influential PPC Experts’ list in 2016. Back in 2011, Samantha…
The Mobile First Index, what, why and more importantly when!
About Jon Myers Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He…
The Future of SEO
About Britney Muller Britney moved to Breckenridge, CO after graduating from the U of MN to pursue her dream of being a snowboard bum. After 100 days on the mountain, Britney taught herself to code, manipulate search results, and founded a data-driven medical marketing agency, Pryde Marketing, in 2012. Britney is now Moz’s Senior SEO Scientist….
Optimising For Voice Search: Practical Steps To Take
About Aleyda Solis Aleyda is an International SEO Consultant with Orainti, a boutique SEO consultancy, a blogger (Search Engine Land, State of Digital and Moz), an experienced speaker and entrepreneur. Aleyda has worked with European, American and Latin-American companies, helping them to grow their organic search visibility, relevant search traffic and conversions in complex environments and…
Making Performance a Marketing Priority
About Emily Grossman Emily Grossman specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, app store optimization (ASO), JavaScript-based web apps, and Progressive Web Apps (also known as PWAs). Emily has spoken about mobile application marketing at national and international conferences and has collaborated with major US…
Lighting a Fire With Facebook Funnels
About Susan Wenograd Susan Wenograd is responsible for the management and optimisation of client’s media buys across multiple platforms in order to deliver the best ROI possible, with a speciality in Facebook Ads. Previous to her current role, she spent over 10 years both client-side and agency-side, in roles that spanned media management and team…
Breathe Life into your Data: Unlocking Insights with GTM
About Tom Bennet With a proven record of driving performance for prominent international clients, Tom is responsible for keeping companies on the cutting edge of organic digital marketing and helping them understand, attribute and report on their data. As a web developer, conference speaker, workshop trainer, and published writer, Tom has a uniquely diverse skillset that…
The Search Marketer’s Guide to Testing Chatbots
About Purna Virji Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specialises in SEM, SEO and the future of search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon, Hero Conf and BrightonSEO, and writes for Moz, Search…