How to Be Funny (Even If You’re Not): Comedy-Inspired Copywriting Tips
About Lianna Patch Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy. In her Learn Inbound talk, Lianna presents an introduction to how humour works in…
The Copywriting Snapshot: Making Prospects See, Believe, and Buy
About Amy Harrison Amy Harrison is a copywriter, consultant, and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She talks on the subject of copywriting and the customer perspective at conversion and marketing conferences in the US, Canada and throughout Europe. She works as a…
More Opens, More Sales: Email Conversion Copywriting
About Joanna Wiebe Founder and CEO of Copy Hackers, Joanna Wiebe helps businesses to get their message across in a way that converts. As a conversion copywriter, she continually illustrates the dramatic power of words, combining a mixture of old-school copywriting techniques with modern optimisation techniques. Merging the best of both art and science to help…
Connect & Convert: How to Create Experiences People Actually Want To Convert To
About Talia Wolf Talia is the founder and CEO of GetUplift. She helps businesses plan and execute conversion optimization programs to create better customer journeys that generate more revenues, leads, engagement, and sales using emotional targeting, psychology, and persuasive design. Talia is a skydiver and a Harry Potter fan, and she was recently listed as one…
Content Marketing is Broken and Only Your M.O.M. Can Save You
About Oli Gardner Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers combine…
Data-Driven Experience Design for Marketing Teams
About Oli Gardner Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers…
Demystifying Website Personalization: The Building Blocks to Grow Your Business
About Cara Harshman The former Content Marketing Manager and Blog Editor at Optimizely, Cara Harshman is a preeminent voice in A/B testing and website personalization. She wrote the book A/B Testing on behalf of Optimizely’s co-founders and has spoken around the world. She dislikes writing autobiographical paragraphs but loves telling stories to live and digital audiences. In her Learn Inbound talk,…
Breaking Patterns: The Mobile Conversion Equation That Turns Mobile Visitors Into Customers
About Talia Wolf Talia is a conversion optimisation expert that focuses on optimising websites and customer journeys using emotional targeting, consumer psychology and behavioural data to generate more revenues, leads, engagement and sales. She is the CMO at Banana Splash, a frequent speaker at marketing conferences and was recently listed as one of the most…
Go Long: How to Write High-Converting Copy
About Joanna Wiebe Founder and CEO of Copy Hackers, Joanna Wiebe helps businesses to get their message across in a way that converts. As a conversion copywriter, she continually illustrates the dramatic power of words, combining a mixture of old school copywriting techniques with modern optimisation techniques. Merging the best of both art and science…
How To Create Content That Converts
About Brian Dean Brian Dean is the founder of Backlinko.com the place where marketers turn for higher rankings and more traffic. His work has been featured in places like TechCrunch, Inc, Entrepreneur and Forbes. In his Learn Inbound talk, Brian will show you actionable tips and tactics to help you turn your traffic into leads and…