Growth Avengers: Uniting IT & Marketing Teams to Kicka$$
About Angie Schottmuller Edutainment at its big-80’s-hair best, Angie cleverly translates complex concepts into fun, actionable insights. Recognized by Forbes and Entrepreneur as a “Top Online Marketing Expert to Follow,” she’s known for empowering attendees with cutting-edge strategies, free “power tools” (templates, scorecards, code snippets, etc.) and tactical takeaways that’ll catapult your team and marketing to…
Creating Predictable Growth: How to find your Product-Channel Fit and Acquire Users that Stick Around
About Kieran Flanagan Kieran is currently a VP of Marketing at HubSpot, responsible for leading the marketing efforts for sales products, free tools and growth team. Before working in HubSpot, he was at Marketo working on their marketing in EMEA and prior to that he worked in Salesforce.com as their Inbound marketing manager for EMEA. In…
Who Are We Writing For? Choose Fact Over Fiction.
About Dana DiTomaso Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). Dana was born in a steel mill…
State of Search in Ireland
About Stephen Kenwright Stephen is Director of Search at St. Ives Group-owned Branded3 – the best large SEO agency in Europe according to the 2016 judges of the EU Search Awards – and is responsible for search and analytics. Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since…
UMP and the Adventure of Audience Understanding
About Samantha Noble Samantha Noble is a digital marketing expert and client strategy director at Koozai with a key focus on PPC. She helps clients grow their business through creating highly targeted digital strategies that focus on every stage of the marketing funnel. With her passion for digital, she founded the Digital Females group back…
Selling Yourself Short: The Value You’re Not Reporting On From Your Digital PR & Content Marketing
About Laura Crimmons Laura Crimmons is Communications Director at digital marketing agency Branded3 overseeing their Digital PR, Outreach and Social Media offering. Laura’s background is originally in traditional PR and she now brings that experience combined with a knowledge of the ever-changing SEO landscape to develop and oversee engagement strategies across clients such as Virgin…
How To Screw Up Your Technical SEO In Five Easy Steps
About Barry Adams Barry Adams has been building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded specialised consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK’s most-read newspaper The Sun…
Measuring For Success: How The Best Strategies Start With The Right Metrics
About Phil Nottingham Phil is the Marketing Strategist at Wistia, a video hosting and analytics platform which helps businesses manage, customise and measure video content across their websites. Phil is passionate about the use of creative video content to improve the way companies speak to their customers and he regularly speaks around the world about…
Evolve or Die: How To Build A Durable Brand In The Digital Age
About Mackenzie Fogelson Mackenzie Fogelson — “Mack” to those in the know — is a writer, speaker, and the Founder and CEO of Genuinely, a digital strategy company. Mack has been a featured speaker at top industry conferences such as MozCon and SearchLove. She helps companies build meaningful brands that care as much about their customers…
Breaking Patterns: The Mobile Conversion Equation That Turns Mobile Visitors Into Customers
About Talia Wolf Talia is a conversion optimisation expert that focuses on optimising websites and customer journeys using emotional targeting, consumer psychology and behavioural data to generate more revenues, leads, engagement and sales. She is the CMO at Banana Splash, a frequent speaker at marketing conferences and was recently listed as one of the most…