How to Come Up with Cracking Content Ideas
About Stacey MacNaught Stacey MacNaught is a digital marketing professional based in the U.K. A director at Manchester-based agency Tecmark, MacNaught has also enjoyed speaking engagements at numerous events, including MozCon, SearchLove London, and BrightonSEO. With a background in copywriting, she is also a keen blogger and features writer. In her Learn Inbound talk, Stacey…
Don’t Be Boring! How to Craft Content to Engage
About Ed Fry Ed Fry runs Growth at Hull.io, and was previously employee #1 at inbound.org. He is based in London. Ed’s focus area is on managing customer data for sales and marketing automation, personalisation, segmentation and lifecycle marketing. In his Learn Inbound talk, Ed shares stories and tactical lessons of content that can really…
Go Long: How to Write High-Converting Copy
About Joanna Wiebe Founder and CEO of Copy Hackers, Joanna Wiebe helps businesses to get their message across in a way that converts. As a conversion copywriter, she continually illustrates the dramatic power of words, combining a mixture of old school copywriting techniques with modern optimisation techniques. Merging the best of both art and science…
Brand As Publisher > Reinventing Content Marketing For The Next Decade
About Simon Penson Simon Penson is the founder and MD of Zazzle Media one of Europe’s very first pure-play digital content marketing agencies. He created the business a following a decade-long career in print media editing national magazines. He uses the learnings from both on and offline worlds to create integrated strategies that build audiences…
How To Build A Time Machine
About Hannah Smith Hannah spent 7 years working in offline marketing until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice Hannah made the switch to online. Today she’s the Head of Creative at Verve Search where she passionately pursues her love of writing. Having spoken…
Hacking RankBrain & Machine Learning-Enabled Algos
About Larry Kim Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbots for mobile marketers. He’s also the Founder of WordStream, the World’s largest PPC management software company, managing $1 Billion in ad spend for over 10,000 customers worldwide and employing over 200 people. Larry’s blogs on marketing and entrepreneurship are read…
How To Create Content That Converts
About Brian Dean Brian Dean is the founder of Backlinko.com the place where marketers turn for higher rankings and more traffic. His work has been featured in places like TechCrunch, Inc, Entrepreneur and Forbes. In his Learn Inbound talk, Brian will show you actionable tips and tactics to help you turn your traffic into leads and…
Habits of High Growth Companies
About Joanna Lord Joanna Lord is CMO of ClassPass, a tech blogger and builder of beautiful brands. Previously, she was the VP of Marketing at Porch, a marketplace for homeowners to connect with home professionals. Prior to that, she served as CMO at BigDoor, a loyalty software provider in Seattle, WA, and VP of Growth…
Frankenpage – Using 1,000,000 Little Pieces of Data + Design To Reverse Engineer The Perfect Landing Page
About Oli Gardner Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers…
The Changing Landscape of Mobile Search
About Bridget Randolph Bridget Randolph is an online marketing consultant and SEO specialist with London digital agency Distilled. A graduate of the University of Oxford with an MSc. in Social Anthropology, she is a regular contributor to various industry publications, writing for sites such as Distilled, Moz, and SEO Chicks. Her clients span several industries…